UX Articles

66 Cart & Checkout UX Articles

These articles are based on observations and test findings from our usability research on cart and checkout.

Our UX testing found that difficulty inputting their credit card expiration date needlessly delayed users from placing orders — yet 72% of sites fail at this. See our latest Checkout findings.

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Our large-scale usability testing reveals that product recommendations and offers that appear unrelated to the user’s cart contents erode confidence in the site and its recommendations — even relevant ones.

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Checkout optimization: the average number of form fields in checkout is 11.3 — and 22% of users have abandoned due to checkout complexity. See how to reduce form fields to optimize checkout.

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A subgroup of users relies on third-party payment options to complete their checkout — yet 21% of sites only accept 1 method. See our latest test findings on payment method UX.

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In Baymard's latest benchmark of 130+ leading e-commerce sites, 65% performed "mediocre" or worse in Checkout UX. Here are 11 common Checkout UX pitfalls and strategies for improving Checkout UX.

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Up to 14% of users will abandon your checkout flow if 'phone' is simply required. Our large-scale usability testing reveals users just need an explanation of WHY the phone field is required — yet 58% of e-commerce sites don’t.

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Despite 5% of users abandoning checkouts due to credit card validation errors, 80% of sites don't aid their users in typing and validating the card number by auto-formatting it with spaces.

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Want to learn more about this topic?

We have a whole research topic dedicated to Cart & Checkout research where you can see performance scores, design inspiration examples and research reports about Cart & Checkout design.Learn more about Cart & Checkout research

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