Baymard Update: 13 New Case Studies and 3 New 2021 Benchmarks (Checkout, Product Page, and On-Site Search UX)

1) Benchmark Database Expansion

We’re expanding our UX benchmark database significantly with in-depth UX case studies of 13 new sites that we’ve manually benchmarked across 500+ guidelines.

This provides you with 4,500+ new best practice examples and 6,500+ performance scores within the industries Health, Beauty, & Vitamins, Sports Equipment, Pets, Toys, & Music:

• 5 new Health, Beauty, & Vitamins case studies for Vitamin World, Vitamin Shoppe, Ulta, Shop Apotheke, and CVS.
• 2 new Sports Equipment case studies for Dick’s Sporting Goods and Sports Direct.
• 6 new Pets, Toys, & Music case studies for Zooplus, Chewy, Smyths Toys, LEGO, Guitar Center, and Thomann.

This also expands the number of European sites in our benchmark to 24.

A large part of these benchmarks are available for public browsing and over the coming months we will release a handful of articles with some insight highlights. All 6,500+ UX performance scores, 4,500+ best practice examples, and the UX insights from these new industries are available immediately and in full within Baymard Premium.

2) 2021 “Cart & Checkout” UX Benchmark Update

We’re also releasing a 2021 update for our “Cart & Checkout” UX benchmark, with 89 large e-commerce sites rated across 130 “Cart & Checkout” UX guidelines.

This provides you with:

• 8,000+ new worst and best practice Cart & Checkout UX examples — embedded into the 130+ UX guidelines
• 10,000+ new Cart & Checkout UX performance scores — view them and the updated case study dataset in the Checkout Benchmark.
• You can see the 600+ new full-page design examples of all Cart & Checkout steps from leading e-commerce sites in the Page Design tool, like Cart, Shipping Address, Shipping Methods, Address Validator, Payment, and Order Review Checkout step designs.

3) 2021 “Product Details Page” UX Benchmark Update

Additionally, we’re also releasing a 2021 update for our “Product Details Page” UX benchmark, with 90 large e-commerce sites rated across 95 PDP UX guidelines.

This provides you with:

• 5,000+ new worst and best practice Product Page UX examples — embedded into the 95+ UX guidelines
• 8,000+ new Product Page UX performance scores — view them and the updated case study dataset in the Product Page Benchmark.
• You can see the 400+ new full-page design examples of Product Details Pages, image gallery UIs, user review UIs, and spec sheet UIs from leading e-commerce sites in the Page Design tool.

4) 2021 “On-Site Search’’ UX Benchmark Update

Finally, we’re also releasing a 2021 update for our “On-Site Search” UX benchmark, with 82 large e-commerce sites rated across 50 Search UX guidelines.

This provides you with:

• 2,500+ new worst and best practice On-Site Search UX examples — embedded into the 50 UX guidelines
• 3,500+ new Search UX performance scores — view them and the updated case study dataset in the Search UX Benchmark.
• You can see the 300+ new full-page design examples of search fields, autocomplete UIs, search results, and no results pages from leading e-commerce sites in the Page Design tool.

Enjoy, the Baymard research team.