E-Commerce UX Research Articles

The below 350+ e-commerce UX articles are all based on Baymard’s 150,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 60,000+ UX professionals and get a new article every week by email.

Baymard Year In Review 2024

With the end of 2024 rapidly approaching, let’s take a look at what we worked on in 2024 and where we’ll be focusing our efforts in 2025.

December 18, 2024

New Furniture & Home Decor UX Research: 3 High-Level Takeaways from 2,500 Hours of Testing
December 12, 2024
Top 1% E-Commerce UX Awards — 2024 WINNERS
December 10, 2024
E-Commerce Gifting UX: 4 Ways to Provide a Superior Gifting UI and Flow
December 3, 2024 (Updated)
The New Baymard Figma Plugin: Add UX Best Practice Cards to Any Figma Project
November 27, 2024 Popular
10 UX Best Practices for E-Commerce Sales and Promotions
November 19, 2024

Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)

Our latest Mobile UX Benchmark consists of 138 leading e-commerce sites with 25,000+ Mobile Usability Scores and 14,000+ implementation examples. Here are 15 pitfalls.

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The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)

Our latest Homepage & Category Navigation UX benchmark reveals that the desktop performance for 76% of leading US and European sites is still “poor”. Here are 12 UX pitfalls to avoid.

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