E-Commerce UX Research Articles
The below 350+ e-commerce UX articles are all based on Baymard’s 150,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 60,000+ UX professionals and get a new article every week by email.
Checkout UX 2024: 12 Pitfalls and Best Practices
In Baymard's latest benchmark of 130+ leading e-commerce sites, 65% performed "mediocre" or worse in Checkout UX. Here are 12 common Checkout UX pitfalls and strategies for improving Checkout UX.
November 13, 2024
Always Provide 3 or More Product Thumbnails in Product Lists and Search Results
November 5, 2024
New Apparel & Accessories UX Research: 3 High-Level Takeaways from 1,765 Hours of Testing
October 30, 2024
Mobile App UX Trends: The Current State of Mobile App UX (10 Common Pitfalls & Best Practices)
October 24, 2024Popular
150,000+ Hours of Research Condensed Into Weekly Bitesized UX Videos: Find Us on YouTube
October 22, 2024
Furniture & Home Decor UX: Always Provide a “Dimensions” Image
October 15, 2024
2 Key Design Principles for Product Listing Information (64% Get at Least 1 Wrong)
Our UX testing found that not displaying the list item information the right way can cause severe usability issues — leading directly to site abandonment. See our latest findings on Product List UX.
Featured
Furniture & Home Decor UX: Always Include Contents and Quantities in the List Item for Sets and Bundles
October 8, 2024
Always Integrate Social Media Visuals on the Product Page for Relevant Products (67% of Sites Don’t)
October 2, 2024
Apparel & Accessories Sites: Always Provide an Aggregate “Fit” Subscore in the Reviews (33% Don’t)
September 24, 2024
2024 E-Commerce Product Finding: Expanded and Updated Research Findings
September 17, 2024
Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (41% of Sites Have Issues)
September 12, 2024Popular
Always Collapse Completed Accordion Checkout Steps into Summaries
Accordion checkouts can perform great — but many sites make 1 crucial mistake. See our latest Checkout test findings.
Featured
User Experience Research, Delivered Weekly
Join 60,000+ UX professionals and get a new UX article every week.
Explore Other Research Content
251 top sites ranked by UX performance.
18,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.