E-Commerce UX Research Articles

The below 350+ e-commerce UX articles are all based on Baymard’s 150,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 60,000+ UX professionals and get a new article every week by email.

Product Page UX 2025: 15 Pitfalls and Best Practices

We've collected 15 Product Page UX best practices that are particularly valuable for helping shoppers find items they want to purchase.

January 14, 2025 (Updated)

Apparel & Accessories: New UX Benchmark with 7,000+ Performance Scores and 6,000+ Best Practice Examples
January 7, 2025
Baymard Year In Review 2024
December 18, 2024
New Furniture & Home Decor UX Research: 3 High-Level Takeaways from 2,500 Hours of Testing
December 12, 2024
Top 1% E-Commerce UX Awards — 2024 WINNERS
December 10, 2024
E-Commerce Gifting UX: 4 Ways to Provide a Superior Gifting UI and Flow
December 3, 2024 (Updated)

Mobile UX Trends: The Current State of Mobile UX (15 Common Pitfalls & Best Practices)

Our latest Mobile UX Benchmark consists of 130+ leading e-commerce sites with 25,000+ Mobile Usability Scores and 14,000+ implementation examples. Here are 15 pitfalls.

Featured

The Current State of Homepage and Category Navigation UX: 76% of Sites Have Mediocre-to-Poor Performance (12 Common Pitfalls)

Our latest Homepage & Category Navigation UX benchmark reveals that the desktop performance for 76% of leading US and European sites is still “poor”. Here are 12 UX pitfalls to avoid.

Featured