Senior UX Researcher, IE
Mark is a senior UX researcher at Baymard since 2018. He leads Baymard's UX research projects on product finding, covering Homepage & Category Navigation, Search, and Product Lists & Filtering. He has also conducted large-scale research specifically on Mobile UX and App UX. Mark has worked in UX since 2004, and has a Master's Degree in Technical Communication.
Product Comparison UX: Always Provide Comparison Features for Spec-Driven Industries (17% Don't)
Provide "Quick Views" for Visually Driven Products (50% Don’t)
Make It Clear Where Hit Areas in Visual Elements Lead: 33% of Sites Don't
250+ New Examples Added from Large-Scale Testing on European Sites
Baymard Update: 13 New Case Studies and 3 New 2021 Benchmarks (Checkout, Product Page, and On-Site Search UX)
Combine Variations of Products into One List Item (12% Don't)
New UX Research Study on Native Mobile Apps (incl. app usage rates)
Allow Sorting by “Price”, "User Rating", “Best-Selling”, and “Newest” (64% Don't Allow All 4)
Always Persist Users’ Search Queries (37% Don’t)
Return Users to the Same Place in the Product List When Returning from the Product Page (13% Don’t)
5 Essential Filter Types Users Need on Product Listing Pages (57% Don’t Offer All 5)