Edward Scott

2024 E-Commerce Product Finding: Expanded and Updated Research Findings

Always Copy the Active Autocomplete Suggestion to the Search Field (58% Don’t)

Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout

B2B Electronics Sites: 2 High-Level Takeaways from 2,500+ Hours Testing

2024 E-Commerce Checkout: Expanded and Updated Checkout Research Findings

Usability Testing of Inline Form Validation: 31% Don’t Have It, 4% Get It Wrong

Improve Validation Errors with Adaptive Messages (98% Don’t)

Have an Address Validator (47% Don’t)

Consider Promoting Important Filters (61% Don’t)

Generalizability of UX E-Commerce Research

Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)

Always Collapse Completed Accordion Checkout Steps into Summaries

Save Account Creation for the Confirmation Step (42% Don’t)

Grocery UX: Dynamically Update the “Add to Cart” Button to a Quantity Selector after Item Added

Payment Method UX: Designing Payment Selection

Always Show the Number of User Ratings in List Items (5% Don’t)

Make All Color Swatches Available in Mobile List Items for Visually Driven Product Types (57% Don’t)

Avoid “Quick Views” for Spec-Driven Product Types (21% Don’t)

Include All Order-Fulfillment Options in the Fulfillment-Selector Interface (50% Don’t)

Always Provide a “Supplement Facts Label” Image in the Main Image Gallery of Vitamins & Supplements Sites

3 High-Level Takeaways from 1,800+ Hours Testing Vitamins & Supplements Sites

Checkout Usability: Autodetect “City” and “State” Inputs Based on the User’s Postal Code (28% of Mobile Sites Don’t)

Provide a “Fully Automatic Address Lookup” Feature (55% Don’t)

Always Have a Map on the “Tour Details” Page Indicating the Departure or Meeting Point for the Tour

Consider Providing “Intermediary Category Pages” (13% Don’t)

Always Link to Third-Party Sources of Reviews, Aggregate Ratings, Awards, and Endorsements on Tours and Experiences Sites

3 High-Level Takeaways from 1,700 Hours Testing Travel Tours and Experience Booking Sites

Provide a Hover Delay of 300–500 MS for Hover-Based Drop-Down Menus (60% Don’t)

Make Product Categories the Top-Level Navigation Items on Mobile Sites (33% Don’t)

Make “Guest Checkout” the Most Prominent Option (47% Don’t)

Use “Shipping Address” as “Billing Address” by Default (16% of Mobile Sites Have Implementation Issues)

Overcategorization of the Product Catalog Can Lead to Abandonment (Yet 75% Get It Wrong)

Allow Users to Choose the Frequency of Newsletter Emails (80% Don’t)

Consider Having a “Sales” or “Deals” Filter-Based Category (32% Don’t or Have Implementation Issues)

Avoid Unnecessarily Complex Password-Creation Requirements (82% Don’t)

Have a “View All” Option in the Main Navigation at Each Level of the Mobile Product Catalog (Only 24% Get It Right)

Mobile Apps: New UX Benchmark with Over 3,700 Performance Scores and 2,800+ Best Practice Examples

E-Commerce Accessibility: Specifying UI Elements Using “Roles”

European Sites: Updated UX Benchmark with over 4,950 Performance Scores and 4,100+ Best Practice Examples

4 Ways to Optimize the Comparison Feature for Scanning

Meal Kit Sites: New UX Benchmark with over 3,300 Performance Scores and 2,200 Best Practice Examples

Form Usability: Getting ‘Address Line 2’ Right

Use Buttons or Buttons Plus an Open Text Field for Updating Cart Quantity (61% Don’t)

E-Commerce Accessibility: Specifying UI Elements Using “Names”

DTC UX: Avoid Intermediary Category Pages

Make the Travel Accommodations “Booking” Search Feature the Primary Content on the Homepage (25% Don’t)

9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)

5 UX Best Practices for Apparel E-Commerce (94% Get One or More Wrong)

Accounts & Self-Service UX: Consider Having an “Icon-Based” Dashboard (81% Don’t)

83% of Apparel Sites Don’t Provide Sufficient Sizing Information — 10 Best Practices on Sizing

35% of SaaS Sites Fail to Make the Service’s UI Sufficiently Prominent to Prospects

Consumables Subscription Service Sites: New UX Benchmark with over 3,000 Performance Scores and 2,300 Best Practice Examples

Readability: The Optimal Line Length

Baymard Update: New UX Benchmark for Travel Accommodations Websites (OTAs, Hotels, Vacation Rentals)

Consumables Subscription Services Site UX: Avoid This Major CTA Pitfall

3 UX Best Practices for Consumables Subscription Services Websites — Based on 1,200+ Hours of UX Testing

3 High-Level UX Takeaways from 1100+ Hours of Testing Leading Food Delivery and Takeout Sites

3 High-Level UX Takeaways from 950+ Hours of Testing Leading Meal Kits Sites

Travel Accommodations UX: 3 High-Level UX Takeaways from 992 Hours of Testing Leading Travel Accommodations Sites

Online Grocery UX: 5 High-Level UX Takeaways from 1,100 Hours of Testing Leading Grocery Websites

Offer Relevant Autocomplete Suggestions for Closely Misspelled Search Terms and Queries (69% Don’t)

Always Provide the Full Scope for Links on Mobile Homepages (58% Don’t)

12 Common UX Pitfalls ‘Online Grocery’ E-Commerce Sites Suffer From

15 Common UX Pitfalls Luxury Retail E-Commerce Sites Suffer From

New Research Study on Direct-to-Consumer UX

New Research Study on “Digital Subscriptions” (SaaS) UX

Understanding Mobile E-Commerce UX: 5 Overarching Issues

Mobile UX: Avoid Using Subpages within the Product Details Page (26% Don’t)

6 Important Aspects of Well-Performing Mobile Product Page Breadcrumbs

Allow Users to Upload Images with Their Review (34% of Sites Don’t)

Six ‘COVID-19’ Related E-Commerce UX Improvements to Make

25% of E-Commerce Sites Don’t Have Product Images with Sufficient Resolution or Level of Zoom

Phone Number UX: Always Explain Why the ‘Phone Field’ Is Required

Filter List Design: Have Filters for All Displayed List Item Info (38% Don’t)

Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely

5 ‘Order Review’ UX Implementations That Make Office Depot Best-in-Class

Self-Service UX: Integrate All Order Tracking Info and Events Within the E-Commerce Site Itself (56% Don’t)

Self-Service UX: Distinguish Primary from Secondary Paths in the ‘My Account’ Drop-Down (71% Don’t)

E-Commerce Search Needs to Support Users’ Non-Product Search Queries (15% Don’t)

PDP UX: Provide an ‘Included Accessories’ Image and Clarify That Optional Accessories Are Extra (44% Don’t)

Search UX: 6 Essential Elements for ‘No Results’ Pages

Product Page UX: Include Descriptive Text or Graphics for Some Product Images (52% Don’t)

PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)

E-Commerce Checkouts Need to Mark Both Required Fields and Optional Fields Explicitly (Only 14% Do So)

Self-Service UX: Promote In-Store Returns Alongside Mailed Return Options

Dashboard Design: Dashboard Cards Must Be Highly Consistent and Appropriately Styled

New Research Findings on ‘Accounts & Self-Service’ UX

Mobile Web: Scale Product Images Proportionally in Mobile Landscape Mode (52% of Sites Don’t)

Structuring Product Page Descriptions by ‘Highlights’ Increases User Engagement (Yet 78% of Sites Don’t)

Product Spec Sheets: 4 Ways to Make Spec Sheets More Scannable for Users (50% of Sites Get It Wrong)

E-Commerce UX: Post-Process Vendor-Supplied Product Data (52% Don’t)

CAPTCHAs Have an 8% Failure Rate, and 29% if Case Sensitive

Consider Using Localized Input Masks for ‘Phone’ and Other Restricted Inputs (64% Aren’t Taking Advantage of Input Masking)

7 Product Page UX Implementations that Make REI Best-in-Class

Product Pages: ‘Free Shipping’ Should Not Only Be in a Site-Wide Banner (32% Get It Wrong)

Ratings Design UX Research: 5 Requirements for the ‘Ratings Distribution Summary’ (65% of Sites Get it Wrong)

Allow Users to Purchase Temporarily ‘Out of Stock’ Products by Increasing the Delivery Time (68% Don’t)