UX Articles

Consumables Subscription Service Sites: New UX Benchmark with over 3,000 Performance Scores and 2,300 Best Practice Examples

Edward Scott

Research Lead

Published Jun 14, 2022

At Baymard we’ve just released a new UX benchmark of Consumables Subscription Service Sites.

This follows from our large-scale user testing research on Consumables Subscription Service Sites, and adds to our existing e-commerce UX benchmark.

8 Consumables Subscription Services UX Case Studies

The 8 sites have been manually assessed across 375+ research-based UX parameters relevant to Consumables Subscription Service sites, resulting in 3,000+ weighted UX performance scores and 2,300+ best practice examples.

For the benchmark, we rated 8 Consumables Subscription Service sites: Birchbox, Book of the Month, BarkBox, Bespoke Post, Dollar Shave Club, Farm To People, KiwiCo, and Rent the Runway.

You can explore our 8 in-depth Consumables Subscription Service UX case studies using the below links:

Consumables Subscription Service UX Performance

Each of the 8 Consumables Subscription Service site’s 3,000+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:

 

A publicly available overview of the research and benchmark can be found on our Consumables Subscription Service research overview page.

Additionally, over the coming months we will continue to release Consumables Subscription Service articles with some of our research highlights.

Getting Access: all 3,000+ UX performance scores, 2,300+ best practice examples, and the UX insights from researching the Consumables Subscription Service industry are available immediately and in full within Baymard Premium. (If you already have an account open the Consumables Subscription Services Study.)

Edward Scott

Research Lead

Published Jun 14, 2022

Ed is the team lead for UX research at Baymard and has been with Baymard since 2016. Ed oversees all UX research areas at Baymard. His specializations within e-commerce UX are Mobile, Checkout, Product Finding, Product Page, and Accounts and Self-Service. Ed has a PhD in technical communication and information design.

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