Book of the Month UX Case Study
This is a case study of Book of the Month’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Book of the Month’s overall e-commerce UX performance is poor. Some of Book of the Month’s biggest UX issues are caused by broken Mobile Individual Product Offerings, Site-Wide Design & Interaction, and Individual Product Offerings performances.
First benchmarked in May 2022.
Desktop Web
213 Guidelines · Performance:
Homepage, Main Navigation & CSS Core Pages
23 Guidelines · Performance:
Individual Product Offerings
42 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
101 Guidelines · Performance:
Site-Wide Design & Interaction
13 Guidelines · Performance:
Mobile Web
167 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Book of the Month’s Desktop Web E-Commerce Design
13 pages of Book of the Month’s e-commerce site, marked up with 137 best practice examples:
Book of the Month’s Mobile Web E-Commerce Design
11 pages of Book of the Month’s e-commerce site, marked up with 115 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.