Dollar Shave Club UX Case Study
This is a case study of Dollar Shave Club’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 213 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Dollar Shave Club’s overall e-commerce UX performance is mediocre. Their UX is in large part dimished by broken Accounts & Self-Services, poor Site-Wide Design & Interaction, and poor Mobile Site-Wide Design & Interaction.
First benchmarked in May 2022.
Desktop Web
213 Guidelines · Performance:
Homepage, Main Navigation & CSS Core Pages
23 Guidelines · Performance:
Individual Product Offerings
42 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
101 Guidelines · Performance:
Site-Wide Design & Interaction
13 Guidelines · Performance:
Mobile Web
167 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Dollar Shave Club’s Desktop Web E-Commerce Design
14 pages of Dollar Shave Club’s e-commerce site, marked up with 137 best practice examples:
Dollar Shave Club’s Mobile Web E-Commerce Design
13 pages of Dollar Shave Club’s e-commerce site, marked up with 126 best practice examples:
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