Research Director and Co-Founder, DK
Christian is the research director and co-founder of Baymard. Christian oversees all UX research activities at Baymard. His areas of specialization within e-commerce UX are: Checkout, Form Field, Search, Mobile web, and Product Listings. Christian is also an avid speaker at UX and CRO conferences.
150,000+ Hours of Research Condensed Into Weekly Bitesized UX Videos: Find Us on YouTube
Baymard: 2023 and 2024
Top 1% E-Commerce UX Awards — 2023 WINNERS
Testing ChatGPT-4 for ‘UX Audits’ Shows an 80% Error Rate & 14–26% Discoverability Rate
New Online UX Training Platform with 3 Different UX Degrees — All Based on Baymard’s Extensive UX Research
Baymard: 2022 and 2023
Baymard: 2021 and 2022
Baymard: 2020 and 2021
Display "Applied Filters" in an Overview (32% Aren’t Using the Best UX Practices for Filtering)
Baymard Update: 117 New 'Mobile UX' Guidelines and 9,000+ Mobile Examples Uncovered During 2020
4 Design Patterns That Violate “Back” Button UX Expectations – 59% of Sites Get It Wrong
Checkout Optimization: From 16 Form Fields to 8 Fields (keynote presentation)
The ‘Order Returns’ Experience is Critical for Customer Retention — Yet 54% of Sites Have a Returns Interface with Substantial UX Issues
Have Direct Links to ‘Return Policy’ and ‘Shipping Info’ in the Footer (20% don’t)
Drop-Down Usability: When You Should (and Shouldn't) Use Them
Order Cancellation Request: Have a ‘Cancellation Requested’ Order State
Remove Select Features When There’s Only One Option Left (14% Don’t)
5 Common Usability Pitfalls of Custom Designed Drop-Downs (31% Have Drop-Down UI Issues)
Product Pages Need to Show 'Estimated Shipping Costs' (Yet 43% of Sites Don't)
Truncating Additional Images in the Gallery Causes 50-80% of Users to Overlook Them (30% Get it Wrong)
Product Page UX: All Products Need at Least One 'In Scale' Image (28% Get It Wrong)
7 Navigational Implementations that Make Kohl's Best-in-Class
The Current State of Homepage & Category UX (Performance Is Up 39% Since 2013)
The 'Credit Card Number' Field Must Allow and Auto-Format Spaces (80% Don't)
Reasons for Cart Abandonment – Why 68% of Users Abandon Their Cart (2024 data)
Hover UX: Use Synchronized Hover Effects & Unified Hit-Areas (76% Don't)
External Article: 10 Requirements for Making Homepage Carousels Work for End-Users
Product Thumbnails Should Dynamically Update to Match the Variation Searched For (54% Don't)
Product List and Category Navigation: Highlight Items Already in the User's Cart (96% Don't)
UX Research: 7 Reasons B&H Photo's Mobile Site is Best-in-Class
42% of Mobile Homepages Risk Setting Wrong Expectations for Their Users
Mobile Usability: Allow Users to 'Search Within' Their Current Category (94% Don't)
Mobile Gestures: 40% of Sites Don't Support Pinch or Tap Gestures for Product Images
'Touch Keyboard' Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong)
Improve Form Slider UX With These 5 Requirements for Slider Interfaces
7 Filtering Implementations That Make Macy's Best-in-Class
Filter UI Design: A Horizontal Toolbar Can Outperform the Traditional Sidebar
E-Commerce Sites Need Multiple of These 5 'Search Scope' Features
E-Commerce Sites Should Include Contextual Search Snippets (96% Get it Wrong)
6 Guidelines for Truncation Design
Avoid Inline Scroll Areas (26% Get it Wrong)
Sub-Sub-Category Links: a Vital Feature in E-Commerce Navigation (52% Get it Wrong)
Featured Products Should Also Link to Their Categories (43% Get it Wrong)
ROCI: Return On Click Investment
How to Recoup 30% of "Card Declined" Abandonments
The "Just Copy Amazon" Fallacy
Mobile Product Lists Need Very Distinct Hit Areas
How Should Your Mobile and Desktop Sites Differ?
Field Label UX: Place Labels Above the Field
Which Site Seal do People Trust the Most? (2013/2016 Survey Results)
A Holistic View on the Current State of Checkout Usability
Accordion Style Checkouts – The Holy Grail of Checkout Usability?
Checkout Experience: Don't Require Seemingly Unnecessary Information (61% Get it Wrong)
3 Types of False Simplicity
Designing With Metaphors & Skeuomorphs
UI: Proper Indicators for Hidden Elements
UX: 7 Types of Product Images
UX and the Kano model
Copywriting: How to Write Useful (Yet Intriguing) Headlines
16 Ways to Make Your Website Seem More Trustworthy
User Expectations Trump "Persuasive Design"
Google's (for now) Novel Approach to "Must Read" Instructions
Case: 7 UX Considerations When Designing Lens Hawk
E-Commerce Without the Website
Observation: Users Will Go Far to Avoid Repeat Form Errors
Poor Copywriting – the UX Problem That Will Never Go Away?
Circles of Care: Segmenting User Engagement
One Page Checkouts – the Holy Grail of Checkout Usability?
10 Ideas for Crafting a Better 'About' Page
Home Page Strategy: Category vs. Product
UX Lessons Learned from Buying Petfood
A/B Testing: Begin with a Problem and Hypothesis
9 Ways to Simplify 'Sign In'
19 Ways to Simplify 'Sign Up'
User Expectations: Create an Illusion of Space
Scannability: How to Highlight Text on the Web
Redefining the Customer Experience with Augmented Reality
The Serial Position Effect in Web Design
3 Examples of Inline Help
The Conversion Rate Optimization Industry in 2015
Comparing Conversion Rates is Nonsense
Customers Perceive Only Parts of a Checkout-page as Being Secure
Handling Technical Glitches Without Losing Sales
Contextual Words like "Continue" are Usability Poison
Silverback: Screen Recording for Usability Studies
A Preparation Checklist for Conducting Web Usability Studies
Making a Slow Site Appear Fast
How to Lower Your Chargeback Rate
CAPTCHA Can Kill Your Conversion Rate
Subliminally Directing Visitor Attention Towards Your Page's Goal
How I Increased Newsletter Sign-Up Rate 274%
Conversion Design: the Real Purpose of Web Design