The official Baymard YouTube Channel is now live! Designed to serve as a visual companion to our research, each video comes packed with a host of actionable UX insights and best practices that you can apply to your own roadmap.
On the channel you’ll find a range of user-tested learnings and insights to help drive your own user experience forward, saving countless hours of desktop research and internal testing in the process.
Weekly UX Videos Based on 150,000+ Hours of Deep Research
Each week the Baymard team will be uploading brand-new videos drawing from our extensive UX research library. We’ll cover everything from industry-specific insights to the common UX problems impacting your user experience.
Want a taster of what to expect? Explore three of our most recent videos below:
1) How to Simplify Address Fields for Faster, Hassle-Free Checkouts
A single unnecessary address field can slow down the entire checkout process. During our testing, we found that the ‘Address Line 2’ field often causes confusion and friction, especially when the field is not required.
2) How to Ensure Accurate Address Entry and Boost Checkout Completion Rates
Entering customer and address information is a necessary part of completing checkout, but during our testing it was often observed to be unnecessarily time-consuming. Users manually enter each component of their address: like the street address, city, state, ZIP code, and country. But with so much data entry, typos and other input errors are a real risk.
3) How to Design a Wizard That Captures Attention and Avoids Being Overlooked
Even though product wizards can be very helpful, the reality is that a lot of users might not even notice them on a site. In fact, our testing showed a surprising 62% of e-commerce sites with a wizard don’t make it prominent enough, leading to it often being overlooked.
To explore the full range of research videos, head over to the official Baymard YouTube Channel. Subscribe today so you don’t miss out on our upcoming content.
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