Benchmarks

41 ‘Top 1% UX Performance’ Sites Ranked by User Experience Performance

Below are the companies with a top 1% UX performance within their industry, or within a theme and platform (e.g. top 1% checkout UX performance, top 1% mobile UX, etc.). You can explore the case-study for each of the Top 1% E-Commerce UX Award winners below.

This is a sub-set of the full benchmark which includes 251 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

1182 Guidelines

Desktop Web

422 Guidelines

Homepage & Category

31 Guidelines

On-Site Search

26 Guidelines

Product Lists & Filtering

68 Guidelines

Product Page

102 Guidelines

Cart & Checkout

116 Guidelines

Customer Accounts

37 Guidelines

Site-Wide Features

15 Guidelines

Order Tracking & Returns

27 Guidelines

Mobile Web

408 Guidelines

Mobile App

352 Guidelines

41 ‘Top 1% UX Performance’ Sites
CompareWhat’s This?

‘Top 1% UX Performance’ Case Studies

Deep dive into the performance and page designs of the 41 case studies.

UX Audit
YourSite.com
Get your own site UX Audited by Baymard (confidential) or self-assess it with Baymard Premium.

Browse Benchmarks by Industry or Site Type

Select an option below to see a UX benchmark collection specific to your business, or see all 251 case studies.


User Experience Research, Delivered Weekly

Join 60,000+ UX professionals and get a new UX article every week.

A screenshot of the UX article newsletter

Explore Other Research Content

300+ free UX articles based on large-scale research.

18,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.