Use the interactive UX benchmark chart below to see the ranked UX performance of 10 leading e-commerce sites within ‘Sports Gear & Equipment’ in the US and Europe. Each of the 10 Sports Gear & Equipment sites has been manually rated across 503 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 251 e-commerce sites.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Desktop Web
252 Guidelines
Homepage & Category Navigation
29 Guidelines
On-Site Search
23 Guidelines
Product Lists & Filtering
51 Guidelines
Product Page
60 Guidelines
Cart & Checkout
71 Guidelines
Accounts & Self-Service
18 Guidelines
Mobile Web
251 Guidelines
Deep dive into the performance and page designs of the 10 case studies.
Case studies from other industries you may find interesting.
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Sports Gear & Equipment sites.
View Research TopicSelect an option below to see a UX benchmark collection specific to your business, or see all 251 case studies.
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