Bass Pro Shops UX Case Study
This is a case study of Bass Pro Shops’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 216 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Bass Pro Shops’ overall e-commerce UX performance is mediocre. Some of Bass Pro Shops’ biggest UX issues are caused by poor Mobile On-Site Search, Mobile Homepage & Category Navigation, and Product Lists & Filtering performances.
First benchmarked in April 2012, and reviewed 14 times since then, most recently in December 2020.
Desktop Web
252 Guidelines · Performance:
Homepage & Category Navigation
29 Guidelines · Performance:
On-Site Search
23 Guidelines · Performance:
Product Lists & Filtering
51 Guidelines · Performance:
Product Page
60 Guidelines · Performance:
Cart & Checkout
71 Guidelines · Performance:
Accounts & Self-Service
18 Guidelines · Performance:
Mobile Web
251 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Bass Pro Shops’ Desktop Web E-Commerce Design
23 pages of Bass Pro Shops’ e-commerce site, marked up with 278 best practice examples:
Bass Pro Shops’ Mobile Web E-Commerce Design
15 pages of Bass Pro Shops’ e-commerce site, marked up with 158 best practice examples:
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