Dick’s Sporting Goods UX Case Study
This is a case study of Dick’s Sporting Goods’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 268 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Dick’s Sporting Goods’ overall e-commerce UX performance is mediocre. It is especially issues related to poor Order Tracking & Returns, Customer Accounts, and Homepage & Category Navigation that detract from Dick’s Sporting Goods’ UX performance.
First benchmarked in May 2014, and reviewed 8 times since then, most recently in January 2024.
Desktop Web
279 Guidelines · Performance:
Homepage & Category Navigation
29 Guidelines · Performance:
On-Site Search
23 Guidelines · Performance:
Product Lists & Filtering
51 Guidelines · Performance:
Product Page
60 Guidelines · Performance:
Cart & Checkout
71 Guidelines · Performance:
Customer Accounts
18 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
278 Guidelines · Performance:
Mobile Homepage & Category Navigation
38 Guidelines · Performance:
Mobile On-Site Search
24 Guidelines · Performance:
Mobile Product Lists & Filtering
48 Guidelines · Performance:
Mobile Product Page
57 Guidelines · Performance:
Mobile Cart & Checkout
71 Guidelines · Performance:
Mobile Customer Accounts
13 Guidelines · Performance:
Mobile Order Tracking & Returns
27 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Dick’s Sporting Goods’ Desktop Web E-Commerce Design
29 pages of Dick’s Sporting Goods’ e-commerce site, marked up with 367 best practice examples:
Dick’s Sporting Goods’ Mobile Web E-Commerce Design
17 pages of Dick’s Sporting Goods’ e-commerce site, marked up with 167 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 401 articles in the full public archive.