Benchmarks

20 ‘Digital Subscriptions & SaaS’ Sites Ranked by User Experience Performance

Use the interactive UX benchmark chart below to see the ranked UX performance of 20 leading ‘Digital Subscriptions & SaaS’ sites in the US and Europe. Each of the 20 SaaS sites have been manually rated across 240 different UX elements, all based on Baymard’s 150,000+ hours of UX research.

This is a sub-set of the full benchmark which includes 251 e-commerce sites.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
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Overall UX Performance

240 Guidelines

Desktop Web

124 Guidelines

Mobile Web

116 Guidelines

20 ‘Digital Subscriptions & SaaS’ Sites
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‘Digital Subscriptions & SaaS’ Case Studies

Deep dive into the performance and page designs of the 20 case studies.

UX Audit
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Digital Subscriptions & SaaS Research

At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Digital Subscriptions & SaaS sites.

View Digital Subscriptions & SaaS Research Topic

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Select an option below to see a UX benchmark collection specific to your business, or see all 251 case studies.


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