27 ‘Business-to-Business’ Sites Ranked by User Experience Performance
Use the interactive UX benchmark chart below to see the ranked UX performance of 27 leading e-commerce sites within ‘Business to Business’ in the US and Europe. Each of the 27 B2B sites have been manually rated across 500 different e-commerce UX elements, all based on Baymard’s 150,000+ hours of UX research.
This is a sub-set of the full benchmark which includes 251 e-commerce sites.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
500 Guidelines
Desktop Web
296 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
32 Guidelines
Product Lists & Filtering
53 Guidelines
Product Page
48 Guidelines
Cart & Checkout
106 Guidelines
Customer Accounts
26 Guidelines
Mobile Web
204 Guidelines
‘Business-to-Business’ Case Studies
Deep dive into the performance and page designs of the 27 case studies.
Business-to-Business Research
At Baymard Institute we have a whole research topic devoted to online shopping UX and usability, specifically for online Business-to-Business sites.
View Research Topic
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