Avast UX Case Study
This is a case study of Avast’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 244 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Avast’s overall e-commerce UX performance is decent. Particulary perfect Checkout and good Site-Wide Features & Navigation, elevates Avast’s UX performance, although broken Page Types & Design do subtract somewhat from this.
First benchmarked in December 2021.
Overall UX Performance
255 Guidelines · Performance:
Desktop Web
152 Guidelines · Performance:
Homepage & Navigation
24 Guidelines · Performance:
Page Types & Design
17 Guidelines · Performance:
Plan Matrix
8 Guidelines · Performance:
Checkout
77 Guidelines · Performance:
Sign-Up & Account Management
12 Guidelines · Performance:
Site-Wide Features & Navigation
14 Guidelines · Performance:
Mobile Web
103 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Avast’s Desktop Web E-Commerce Design
8 pages of Avast’s e-commerce site, marked up with 99 best practice examples:
Avast’s Mobile Web E-Commerce Design
5 pages of Avast’s e-commerce site, marked up with 67 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 401 articles in the full public archive.