DoorDash UX Case Study
This is a case study of DoorDash’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 214 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
DoorDash’s overall e-commerce UX performance is mediocre. DoorDash’s UX performance in particular suffers from usability issues caused by broken Mobile Web On-Site Search, poor Mobile Web Restaurant Lists & Menus, and poor Mobile Web Homepage & Category Navigation. That said, their site performs well within Mobile Web Customer Accounts & Order Tracking.
First benchmarked in April 2022 and reviewed once in May 2024.
Mobile Web
214 Guidelines · Performance:
Mobile Web Homepage & Category Navigation
18 Guidelines · Performance:
Mobile Web On-Site Search
19 Guidelines · Performance:
Mobile Web Restaurant Lists & Menus
38 Guidelines · Performance:
Mobile Web Menu Item Pages
27 Guidelines · Performance:
Mobile Web Cart & Checkout
82 Guidelines · Performance:
Mobile Web Customer Accounts & Order Tracking
9 Guidelines · Performance:
Mobile Web Site-Wide Design & Interaction
21 Guidelines · Performance:
Mobile App
204 Guidelines · Performance:
Mobile App Homepage & Category Navigation
16 Guidelines · Performance:
Mobile App On-Site Search
19 Guidelines · Performance:
Mobile App Restaurant Lists & Menus
38 Guidelines · Performance:
Mobile App Menu Item Pages
26 Guidelines · Performance:
Mobile App Cart & Checkout
81 Guidelines · Performance:
Mobile App Customer Accounts & Order Tracking
9 Guidelines · Performance:
Mobile App Site-Wide Design & Interaction
15 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
DoorDash’s Mobile Web E-Commerce Design
22 pages of DoorDash’s e-commerce site, marked up with 157 best practice examples:
DoorDash’s Mobile App E-Commerce Design
22 pages of DoorDash’s e-commerce site, marked up with 161 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 402 articles in the full public archive.