Senior UX Researcher, US
Kathryn is a senior UX researcher at Baymard since 2019. Kathryn leads Baymard's UX research within Checkout, Direct-to-Consumer sites, Food Delivery & Takeout, Grocery, and Telco. She also an extensive contributer to our UX research on e-commerce Product Lists, Product Pages, and Mobile UX. Kathryn has worked in the UX field since 2009 and has a Master's Degree in Human-Computer Interaction.
How to Display Price Discounts on the Product Page: Avoid These 4 Pitfalls (18%+ Have One or More)
Grocery and Food Delivery Site UX: Allow Users to Add “Past Purchases” to the Cart from the Homepage
Direct-to-Consumer UX Benchmark: 5 Common DTC Pitfalls
Online Grocery UX: 3 Ways to Make Setting Grocery Substitution Preferences Easier
DTC E-Commerce: User Reviews Are Much Less Important for DTC Sites
DTC UX: Niche Direct-To-Consumer Sites Rarely Need On-Site Search (Should Invest Elsewhere)
Direct-to-Consumer Research: 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories
Always Sort Product Lists by Diversity-Based “Relevance” (24% Don’t)
Always Use “Buttons” for Size Selection (28% of Desktop Sites Don’t)
Provide Images of Accessory, Apparel, and Cosmetic Products on a Human Model
Always Use Thumbnails to Represent Additional Product Images (76% of Mobile Sites Don’t)
Inspirational Images Should Link to All Depicted Products (9% of Sites Don’t)