On this page there’s 4 highlights (view in Baymard Premium) outlining what JCPenney are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)

The screenshot was taken on January 11, 2018 and depicts JCPenney’s Comparison Tool. In total, we’ve reviewed 52 of JCPenney’s page designs. To see them all, visit the full JCPenney UX case study.