On this page there’s 2 highlights (view in Baymard Premium) outlining what Costco are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)

The screenshot was taken on October 2, 2023 and depicts Costco’s Comparison Tool. In total, we’ve reviewed 65 of Costco’s page designs. To see them all, visit the full Costco UX case study.