On this page there’s 2 highlights (view in Baymard Premium) outlining what Dell are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 82 comparison tool examples.)

The screenshot was taken on February 13, 2015 and depicts Dell’s Comparison Tool. In total, we’ve reviewed 56 of Dell’s page designs. To see them all, visit the full Dell UX case study.