bol UX Case Study
This is a case study of bol’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 495 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
bol’s overall e-commerce UX performance is decent. It is especially issues related to broken Customer Accounts and mediocre Cart & Checkout that detract from bol’s overall UX performance, although it is helped by good On-Site Search.
First benchmarked in September 2022.
Overall UX Performance
495 Guidelines · Performance:
Desktop Web
336 Guidelines · Performance:
Homepage & Category
44 Guidelines · Performance:
On-Site Search
35 Guidelines · Performance:
Product Lists & Filtering
64 Guidelines · Performance:
Product Page
64 Guidelines · Performance:
Cart & Checkout
103 Guidelines · Performance:
Customer Accounts
26 Guidelines · Performance:
Mobile Web
159 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
bol’s Desktop Web E-Commerce Design
28 pages of bol’s e-commerce site, marked up with 284 best practice examples:
bol’s Mobile Web E-Commerce Design
18 pages of bol’s e-commerce site, marked up with 134 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 402 articles in the full public archive.