On this page there’s 17 highlights (view in Baymard Premium) outlining what L.L.Bean are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 443 homepage examples.)

The screenshot was taken on August 12, 2024 and depicts L.L.Bean’s Homepage. In total, we’ve reviewed 60 of L.L.Bean’s page designs. To see them all, visit the full L.L.Bean UX case study.