On this page there’s 17 highlights (view in Baymard Premium) outlining what Etsy are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 103 gifting examples.)

The screenshot was taken on February 2, 2024 and depicts Etsy’s Gifting. In total, we’ve reviewed 73 of Etsy’s page designs. To see them all, visit the full Etsy UX case study.