On this page there’s 3 highlights (view in Baymard Premium) outlining what Macy’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 103 gifting examples.)

The screenshot was taken on June 22, 2022 and depicts Macy’s Gifting. In total, we’ve reviewed 87 of Macy’s page designs. To see them all, visit the full Macy’s UX case study.