UX Articles

Apparel & Accessories: New UX Benchmark with 5,500+ Performance Scores and 4,700+ Best Practice Examples

Anders Nielsen

Content Creator

Published Aug 13, 2024

At Baymard we’ve just released a new UX benchmark of 10 apparel and accessories sites.

This follows from our large-scale user testing research on apparel and accessories sites, and adds to our existing e-commerce UX benchmark.

10 Apparel & Accessories UX Case Studies

The 10 sites have been manually assessed across 500+ research-based UX parameters relevant to Apparel & Accessories, resulting in 5,500+ weighted UX performance scores and 4,700+ worst and best practice examples from apparel and accessories sites.

You can explore the 10 in-depth Apparel & Accessories UX case studies using the below links:

Apparel & Accessories UX Performance

Each of the 10 apparel and accessories sites’ 5,500+ UX performance scores, along with the scores for the 17 other apparel and accessories sites in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:

 

A publicly available overview of the research and benchmark can be found on our Apparel & Accessories research overview page.

Note that this benchmark includes an initial subset of apparel-specific guidelines. As our Apparel & Accessories research study is ongoing, more apparel-specific guidelines are currently being added to our catalog, and subsequently, our Apparel & Accessories UX benchmark will be updated with this new data by late fall 2024.

Getting access: all 5,500+ UX performance scores, 4,700+ best practice examples, and the UX insights from researching the Apparel & Accessories industry are available immediately and in full within Baymard Premium. (If you already have an account open the Apparel & Accessories study.)

If you want to know how your apparel or accessories desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Apparel & Accessories UX Audit of your site or app.

Anders Nielsen

Content Creator

Published Aug 13, 2024

Anders is the content creator and editor at Baymard, creating both Premium and marketing content since 2022. He conducts the final edits and publishes Baymard's articles.

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