Urban Outfitters UX Case Study
This is a case study of Urban Outfitters’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 547 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Urban Outfitters’ overall e-commerce UX performance is mediocre. This is mainly due to mediocre Desktop Web and Mobile Web performances.
First benchmarked in December 2013, and reviewed 25 times since then, most recently in July 2024.
Overall UX Performance
547 Guidelines · Performance:
Desktop Web
273 Guidelines · Performance:
Mobile Web
274 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Urban Outfitters’ Desktop Web E-Commerce Design
27 pages of Urban Outfitters’ e-commerce site, marked up with 250 best practice examples:
Urban Outfitters’ Mobile Web E-Commerce Design
24 pages of Urban Outfitters’ e-commerce site, marked up with 240 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
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Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.