Sonia Sousa
UX Researcher, US
Sonia is a UX Researcher at Baymard. She leads Baymard's UX research on Health & Beauty and also specializes in Product Lists & Filtering and the Product Page. Sonia has worked in strategic UX roles across research, design, and technical communications since 1995. She has a Master's Degree in Human Factors in Information Design and is a contributing author of '97 Things Every UX Practitioner Should Know' (O’Reilly, 2021).
Sonia Sousa is a Research Specialist in:
- Health & Beauty UX
- Product Lists & Filtering UX
- Product Page UX
10 Articles by Sonia Sousa
10 UX Best Practices for E-Commerce Sales and Promotions
November 19, 2024
Mobile App UX Trends: The Current State of Mobile App UX (10 Common Pitfalls & Best Practices)
October 24, 2024 Popular
Deconstructing E-Commerce Search UX: The 8 Most Common Search Query Types (41% of Sites Have Issues)
September 12, 2024 Popular
The Current State of Product List UX: 44% of Sites Have Severe Issues (15 Best Practices)
August 22, 2024 Popular
Use “Visual” Filters for Visually Distinct Product Attributes
July 9, 2024
Always Allow Users to Navigate across User Reviews via Reviewer-Submitted Images
May 28, 2024
Furniture and Home Decor UX: Deprioritize “View in Room” Augmented Reality (AR) Features
May 15, 2024
Use Both Ratings Average and Number of Ratings When Sorting by User Ratings
April 30, 2024
Always Explain Industry-Specific Filters (62% Don’t)
February 27, 2024
Retain Data in Sensitive Credit Card Fields after Validation Errors (34% Don’t)
February 6, 2024