Prince Akatoki London UX Case Study
This is a case study of Prince Akatoki London’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 193 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Prince Akatoki London’s overall e-commerce UX performance is mediocre. Their UX is especially thwarted by usability issues related to broken Property & Room Detail Pages and “Booking” Checkout Process performances. That said, their site performs great within Customer Accounts.
First benchmarked in April 2022 and reviewed once in June 2024.
Desktop Web
193 Guidelines · Performance:
Homepage & Main Navigation
9 Guidelines · Performance:
Travel "Booking" Search
46 Guidelines · Performance:
Property & Room Detail Pages
45 Guidelines · Performance:
"Booking" Checkout Process
61 Guidelines · Performance:
Customer Accounts
18 Guidelines · Performance:
Site-Wide Features & Design
14 Guidelines · Performance:
Mobile Web
197 Guidelines · Performance:
Mobile Homepage & Main Navigation
9 Guidelines · Performance:
Mobile Travel "Booking" Search
44 Guidelines · Performance:
Mobile Property & Room Detail Pages
42 Guidelines · Performance:
Mobile "Booking" Checkout Process
66 Guidelines · Performance:
Mobile Customer Accounts
14 Guidelines · Performance:
Mobile Site-Wide Features & Design
22 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Prince Akatoki London’s Desktop Web E-Commerce Design
12 pages of Prince Akatoki London’s e-commerce site, marked up with 118 best practice examples:
Prince Akatoki London’s Mobile Web E-Commerce Design
10 pages of Prince Akatoki London’s e-commerce site, marked up with 125 best practice examples:
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