Benchmarks

bol UX Case Study

This is a case study of bol’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 495 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.

bol’s overall e-commerce UX performance is decent. It is especially issues related to broken Customer Accounts and mediocre Cart & Checkout that detract from bol’s overall UX performance, although it is helped by good On-Site Search.

First benchmarked in September 2022.


Performance40.5Decent

URLbol.com


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Mediocre
Decent
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Overall UX Performance

495 Guidelines · Performance:

Desktop Web

336 Guidelines · Performance:

Homepage & Category

44 Guidelines · Performance:

On-Site Search

35 Guidelines · Performance:

Product Lists & Filtering

64 Guidelines · Performance:

Product Page

64 Guidelines · Performance:

Cart & Checkout

103 Guidelines · Performance:

Customer Accounts

26 Guidelines · Performance:

Mobile Web

159 Guidelines · Performance:

138 Major E-Commerce Sites
CompareWhat’s This?

To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.

The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.