On this page there’s 9 highlights (view in Baymard Premium) outlining what KFC are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 342 search field examples.)

The screenshot was taken on April 5, 2024 and depicts KFC’s Search Field. In total, we’ve reviewed 39 of KFC’s page designs. To see them all, visit the full KFC UX case study.