On this page there’s 4 highlights (view in Baymard Premium) outlining what Sainsbury’s are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 26 recipe page examples.)

The screenshot was taken on March 4, 2021 and depicts Sainsbury’s Recipe Page. In total, we’ve reviewed 44 of Sainsbury’s page designs. To see them all, visit the full Sainsbury’s UX case study.