Services
UX Audit Partnership
How does your UX performance compare?
What are the top 10 UX improvements for your site or app?
What are the top 10 UX improvements for your site or app?
Based on the findings from Baymard Institute’s 150,000+ hours of User Experience (UX) research, our researchers will conduct a detailed UX audit of your desktop or mobile website, across 100+ UX parameters relevant to your industry. It’s a cost-efficient way of expanding your internal UX resources.
Baymard's audits are used worldwide by companies of all sizes and industries. On average, they implement 54% of the UX improvements in their Baymard audit.
A UX audit enables your organization to:
Compare your site’s UX performance directly to competitors, leading brands, and general user expectations – document where and why you are falling behind.
Systematically improve your UX. The audit identifies the 10 most impactful UX issues on your current site.
Guide your roadmap and UX- and development- resources towards a better ROI.
Document your Year-Over-Year UX performance improvements toward your stakeholders.
Augment your internal UX resources with a partnership where Baymard’s UX researchers will be on-call support for your team.
Interested in learning more about how we can conduct a UX audit for your site? Schedule a call today to discuss your UX goals.
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
What’s Included in a UX Audit?
Baymard’s UX researchers annually conduct a Standard UX Audit of either your desktop or mobile website (you choose) across 100+ UX guidelines and provide your organization with:
A standard UX Audit is a holistic UX assessment of the major page types on your site. Baymard’s team of UX researchers will test your site across 100 UX parameters - documented through our 150,000+ hours of large-scale UX research.
Identify 10 actionable & prioritized UX improvements for your current website, each with best practice implementation examples within your industry.
A detailed interactive UX performance scorecard for your desktop or mobile website. Compare your performance to 200+ leading brands, industry players, and competitors – to determine if and how your UX falls behind the competition or where it falls short of users' expectations
A 40+ page report with all audit findings. Presented to your key stakeholders in a 1 hr presentation.
Your whole organization gets annual complimentary access to Baymard Premium with full access to Baymard’s 150,000+ hours of UX research findings, UX certification, etc. (normally $2600/year). You also get 3 UX training & certification seats included (normally $900 per year).
Baymard’s UX researchers will be on-call support for your team once per quarter. For feedback on any redesigns you create, a light review of prototypes, questions, etc.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
Price & Terms
- Your investment: USD 6,800 per year. This includes 1 year of Baymard Premium access and 1 Standard UX audit of 1 site.
- The audit date is flexible: There's typically a lead time of 7 days. The UX audit will only start once you request it, and can be timed with your projects. After the annual renewal, ‘next year's audit’ doesn’t have to be one year after the first audit, but can be anytime during that subscription year. Unused audit credits roll over for up to 2 years.
Signup for UX Excellence
Reach out below to discuss your UX needs and learn more about getting a UX Audit Partnership with Baymard.
Talk to UX auditor Laura about your goals and discuss Baymard’s UX research methodology.
or email audit@baymard.com
Price
$6,800
per year
- Refund Policy: In the event that we’re unable to provide 10 suggestions for improvements we’ll still complete the audit and leave it up to you if you want a refund.
- Customization: we also offer deeper and more complex Full-Site UX Audits and custom Competitive Audits. Starts at $13,100. Book a call to learn more.
- Confidential: All client-specific audits and UX scorecards are strictly confidential; they are not included in Baymard’s public benchmark databases or shared with anyone else.
- Unbiased: As Baymard does not offer any kind of design or development services or sell e-commerce technology, the UX audit will always be a completely unbiased analysis of your site, and not an indirect “sales pitch” for other services. At Baymard our specialization is the UX audit.
What Our Clients Say About the UX Audit
“We found the audits extremely helpful and validated a number of changes we have been wanting to make or are in the process of making, so thank again for all the great insights.”
“This was indeed very helpful guidance and a very well-documented roadmap for us to fix, validate, organize, collectively understand and continually improve our ecommerce foundation.”
“I can confirm that the list was fully implemented. Every time we put up a change we either A/B test or we watch it very closely to determine that it’s doing better and not the opposite. So I can confirm that these fixes have improved our checkout. Thanks for everything.”
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”
“Thank you for the UX audit presentation, it was FANTASTIC. People here are quite pleased and amazed by the amount of work that was put into this.”
“The Baymard team has been a delight to work with on the JohnLewis digital platform audit. They responded to the brief very well, have been very accessible for ongoing clarification and queries and Rebecca was excellent in the recent team share, articulately presenting findings in an engaging walk-through with the wider team which will really support driving engagement and a robust response. Many thanks for all the effort and focus folks.”
“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”
“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”
“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources, and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally, and the recommendations contain actionable and insightful information.”
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work Baymard has done for us.”
“We’ve received some awesome feedback from our Merchant Success team as well as our merchants about all of the UX Audits we’ve had thus far with Baymard. Thank you so much to you and your team for all of your hard work. The pilot with Baymard has been going fantastic and I’m really excited with all that we’re learning! You have an amazing platform, team and super helpful data base for us to work with.”
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
“We have recently tested some of your recommendations for the Avast checkout and got some great wins!”
“I’m reviewing the report this morning and I am delighted. The recommendations are detailed and our resulting actions are clear. I’m excited to share this with the rest of the team!”
“We are very excited to finally proceed with the UX improvements, and I truly believe your audit report will be super helpful to put us ahead of the wave. If you ever need a reference, please do not hesitate to share my contact.”
“This was…mind-blowing. We’ve been having conversations on the side as you’ve been presenting the audit findings. There’s so much to do!”
“Thank you very much for your time and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next. We will definitely recommend you to other divisions within Bosch.”
“This UX audit has been very helpful, not just for our design and product teams, but even for the UX research team, because we can reference back to the audit, either in the design of a user research session or when we analyze findings. Thank you very much; this has been incredibly valuable.”
“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.”
“A big thanks to you and the Baymard team for such an informative and valuable session. The Ace Hardware team truly appreciated the Baymard teams feedback, diligence and the overall presentation. We are looking forward to using the excellent information provided to improve the acehardware.com user journey.”
“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”
“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps.”
“Excellent tool – looking forward to using it with our other sites and prototypes as they’re developed.”
“We like what we are reviewing from the audit - great analysis and feedback.”
“We implemented this [1 of the 15 audit suggestions] and since then we’ve had a 20% increase in warranties added and a pretty healthy average order increase because of that. That was a great suggestion, it hit our bottom line immediately.”
“Let me say that it was exceptionally well done, and we are super excited to implement every one of the recommendations there. Everything you said has usually been a case of discussion in the past, but having them recommended in a deck like this will allow us to move forward.”
“Within a very short time Baymard Institute provided 15 clear, useful improvement suggestions for our checkout process. We intend to implement all of them. It’s easy to find companies that offer website improvement suggestions. But, most companies don’t do their homework and don’t provide specific examples of how best to make the improvements. With Baymard Institute, the checkout process suggestions they made were intuitive, specific, and actionable. I highly recommend their audit service.”
“The recommendations in our audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the e-Commerce Reports & Benchmark Databases, are my go-to resources for thorough, insightful information. Thank you!”
“Wow, this is great! Just reviewed it with the team. It’s a huge help and we’re excited to fix these issues.”
“We have worked with a number of third party companies before on various projects/audits, and I can certainly say that working with Baymard was not only a pleasure; but you delivered on time; to the level of depth we wanted; addressing important issues; and answering all our questions; and you did all this for a great price. A big THANK YOU on behalf of N11.”
“Wanted to thank you again for the checkout audit and walking us through the process. It was super helpful and we can’t wait to apply the changes to our checkout for a better user experience.”
“A great presentation, and the results were very eye-opening. It’s really helpful.”
“Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team.”
“Baymard recently did a UX audit of our new e-commerce Website. We were very pleased with the results. The report and live review of the findings validated our approach to user experience, and also, we learned a lot about best practices for e-commerce UX. We believe Baymard’s work will help us increase revenue and user satisfaction.”
“I just wanted to thank you guys for all of the time that you’ve put into this, and for a great presentation. We don’t have anyone at the company that has formal UX/UI experience, so being able to tap into Baymard’s resources/expertise is an immediate win for us. Some of the things you pointed out, we’ve already identified as areas for improvement (which was validating), but a lot of the recommendations are things that we hadn’t identified and are for the most part immediately actionable.”
“I’m very impressed! Not about our site’s performance, quite the opposite, but about your work. Very detailed and packed with great and tangible advice. This was exactly what I dreamt about, but sometimes you just have to be careful dreaming.”
“Thanks for this audit and your good work. This was exactly what I was aiming for. Also thanks for the very, very professional presentation, and answering all our countless questions. Very good work.”
“I wanted to begin by saying how incredibly impressed I have been with the degree/depth of content shared on UX/UI best practices for eCommerce experiences. This has by far been one of the most valuable workshops I have ever attended in my professional career.”
“First off, thank you. This was the most engrossed I’ve ever been in a 2-hour meeting. This [audit presentation] was incredibly insightful and very helpful. Many, many thanks.”
“[Wanted to] say thanks, because we had a meeting yesterday everyone’s really excited about this. It’s really got everyone motivated and interested in what we’re going to tackle next so it’s been really invaluable, I think.”
“This has been fantastic: really good recommendations, really comprehensive.”
“Thank you, this was really insightful!”
“This is awesome so far. Everyone wants to know what's going on – you just got everyone's attention here. Everything that you've called out is definitely eye-opening for us over here.”
“I was able to bring these designed solutions home with me and kickoff multiple optimization projects that I am confident will affect the site in a positive way, both in usability and conversion.”
“Very thorough and professional UX review of our website, based on an extensive amount of previous UX research insights within the industry, and specifically targeted to our needs. We received both critical and, most importantly, constructive feedback, along with actionable, prioritized suggestions and best-practice examples. This will allow us to address the areas of improvement and significantly help ameliorate the experience users have on our website, which in turn is expected to drive conversion rates and reduce the number of customer service requests. We can highly recommend Baymard's UX audit.”
“I found the UX audit a very comprehensive evaluation, with clear reports and actionable recommendations. Baymard's commitment to excellence in user experience shines through its thorough approach!”
“This UX audit has been very helpful, not just for our design and product teams, but even for the UX research team, because we can reference back to the audit, either in the design of a user research session or when we analyze findings. Thank you very much; this has been incredibly valuable.”
“I thought it was great. A lot of it is things that we've either known or called out to each other in the past, but the important part is putting a weight on it, or a score on it. To then actually have a true impact of how much each issue is hurting. It's nice to see some implementations that are good, too. Thank you so much.”
“Fantastic delivery and very clear breakdown of findings.”
“The Baymard UX audit has been a revelation for our organisation and will likely become a vital tool in our process moving forward.”
“Clear, concise, actionable, data-driven insights!”
“Working with Baymard for our UX audit was an exceptional experience from start to finish. Their attention to detail, depth of analysis, and clear communication throughout the process truly exceeded our expectations. The insights they provided were not only actionable but profoundly insightful. I highly recommend Baymard for their expertise, professionalism, and commitment to elevating user experiences.”
“Baymard's audit services give us a detailed view of usability improvements across our entire site. This is so much more comprehensive than running individual usability studies.”
“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”
“The audit opened our eyes once again, as we are often blind to our own operations. The comparison with competitors' best practices was particularly helpful.”