TAG Heuer UX Case Study
This is a case study of TAG Heuer’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 505 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
TAG Heuer’s overall e-commerce UX performance is mediocre. This is mainly due to mediocre Mobile Web performance.
First benchmarked in April 2021 and reviewed once in February 2024.
Overall UX Performance
507 Guidelines · Performance:
Desktop Web
271 Guidelines · Performance:
Mobile Web
236 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
TAG Heuer’s Desktop Web E-Commerce Design
24 pages of TAG Heuer’s e-commerce site, marked up with 203 best practice examples:
TAG Heuer’s Mobile Web E-Commerce Design
20 pages of TAG Heuer’s e-commerce site, marked up with 181 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.