Gousto UX Case Study
This is a case study of Gousto’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 228 design elements. 250 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Gousto’s overall e-commerce UX performance is decent. On a positive note, Gousto has good Homepage & Main Navigation. This is, however, curtailed by mediocre Mobile Site-Wide Design & Interaction performance.
First benchmarked in September 2022.
Desktop Web
228 Guidelines · Performance:
Homepage & Main Navigation
16 Guidelines · Performance:
Meal Kit Plans & Quizzes
18 Guidelines · Performance:
Recipe Lists & Pages
43 Guidelines · Performance:
Accounts & Self-Services
34 Guidelines · Performance:
Cart & Checkout
102 Guidelines · Performance:
Site-Wide Design & Interaction
15 Guidelines · Performance:
Mobile Web
177 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Gousto’s Desktop Web E-Commerce Design
11 pages of Gousto’s e-commerce site, marked up with 142 best practice examples:
Gousto’s Mobile Web E-Commerce Design
9 pages of Gousto’s e-commerce site, marked up with 121 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
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Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 406 articles in the full public archive.