Also referred to as: Added To Basket, Added to Bag
What’s this? Here you’ll find 147 “Added To Cart Confirmation” full-page screenshots annotated with research-based UX insights, sourced from Baymard’s UX benchmark of 251 e-commerce sites. (Note: this is less than 1% of the full research catalog.)
After adding an item to the cart, users may wish to continue shopping, review order details in the cart, or immediately start the checkout process — and whether using an overlay, a drop-down cart, or an “in-between” page, they expect the “Added to Cart” confirmation to facilitate navigation towards their goal. However, we’ve observed across multiple rounds of UX testing that unclear or ambiguously labeled paths within the “Added to Cart” confirmation caused participants to struggle to identify the appropriate path, leading to wasted time and effort as they tried to determine the best way to navigate.
More ‘Added to Cart’ Insights
An “Added to Cart” overlay can be a highly effective method of confirming the addition of an item to a user’s cart, allowing them to review the details of both the just-added item and key order information for accuracy. “Added to Cart” overlays that lack adequate details about the just-added item risk users losing confidence in the site and becoming distracted from their immediate goals.
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