On this page there’s 48 highlights (view in Baymard Premium) outlining what IKEA are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 1239 product page examples.)

The screenshot was taken on June 14, 2024 and depicts IKEA’s Product Page. In total, we’ve reviewed 97 of IKEA’s page designs. To see them all, visit the full IKEA UX case study.