On this page there’s 4 highlights (view in Baymard Premium) outlining what Rakuten are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 105 top-level navigation examples.)

The screenshot was taken on November 14, 2013 and depicts Rakuten’s Top-Level Navigation. In total, we’ve reviewed 45 of Rakuten’s page designs. To see them all, visit the full Rakuten UX case study.