On this page there’s 6 highlights (view in Baymard Premium) outlining what Costco are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on January 24, 2024 and depicts Costco’s Account Selection. In total, we’ve reviewed 65 of Costco’s page designs. To see them all, visit the full Costco UX case study.