UX Articles

Sports Sites: New UX Benchmark with 2,600+ Performance Scores and 2,200+ Best Practice Examples

Anders Nielsen

Content Creator

Published Jun 6, 2023

At Baymard we’ve just released a new UX benchmark of Sports Gear & Equipment sites, thereby expanding our existing Sports Gear & Equipment benchmark with 5 new UX case studies.

This follows from our large-scale user testing research on Sports Gear & Equipment sites and adds to our existing e-commerce UX benchmark.

5 New Sports Gear & Equipment UX Case Studies

The 5 sites added to our Sports Gear & Equipment benchmark have been manually assessed across 500+ research-based UX parameters relevant to Sports Gear & Equipment sites, resulting in 2,600+ weighted UX performance scores and 2,200+ worst and best practice examples.

For the benchmark, we rated 5 new Sports Gear & Equipment sites (bringing our total for the Sports Gear & Equipment benchmark to 10 sites): Hibbett, Backcountry, SportChek, Academy, and Evo.

You can explore the 5 new Sports Gear & Equipment UX case studies using the below links:

Sports Gear & Equipment UX Performance

Each of the new 5 Sports Gear & Equipment sites’ 2,600+ UX performance scores, along with the score for the 5 other Sports Gear & Equipment sites in the benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:

 

A publicly available overview of the research and benchmark can be found on our Sports Gear & Equipment research overview page.

Getting access: all 2,600+ UX performance scores, 2,200+ best-practice examples, and the UX insights from researching the Sports Gear & Equipment industry are available immediately and in full within Baymard Premium. (If you already have an account open the Sports Gear & Equipment study.)

If you want to know how your Sports Gear & Equipment desktop site, mobile site, or app performs and compares, then learn more about getting Baymard to conduct a Sports Gear & Equipment UX Audit of your site or app.

Anders Nielsen

Content Creator

Published Jun 6, 2023

Anders is the content creator and editor at Baymard, creating both Premium and marketing content since 2022. He conducts the final edits and publishes Baymard's articles.

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