UX Articles

Digital Subscriptions & SaaS: New UX Benchmark with 2,300+ Performance Scores and 1,600+ Best Practice Examples

Anders Nielsen

Content Creator

Published Jul 16, 2024

At Baymard we’ve just released a new UX benchmark of 10 digital subscriptions and SaaS sites.

This follows from our large-scale user testing research on digital subscriptions and SaaS sales sites, and adds to our existing e-commerce UX benchmark.

10 Digital Subscriptions & SaaS UX Case Studies

The 10 sites have been manually assessed across 240+ research-based UX parameters relevant to Digital Subscriptions & SaaS, resulting in 2,300+ weighted UX performance scores and 1,600+ worst and best practice examples from digital subscription and SaaS sales websites.

You can explore the 10 in-depth Digital Subscriptions & SaaS UX case studies using the below links:

Digital Subscriptions & SaaS UX Performance

Each of the 10 digital subscriptions and SaaS sites’ 2,300+ UX performance scores, along with the scores for the 10 other sites in our Digital Subscriptions & SaaS benchmark, are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:

 

A publicly available overview of the research and benchmark can be found on our Digital Subscriptions & SaaS research overview page.

Getting access: all 2,300+ UX performance scores, 1,600+ best practice examples, and the UX insights from researching the Digital Subscriptions & SaaS industry are available immediately and in full within Baymard Premium. (If you already have an account open the Digital Subscriptions & SaaS study.)

If you want to know how your digital subscriptions or SaaS desktop or mobile sales site performs and compares, then learn more about getting Baymard to conduct a Digital Subscriptions & SaaS UX Audit of your site.

Anders Nielsen

Content Creator

Published Jul 16, 2024

Anders is the content creator and editor at Baymard, creating both Premium and marketing content since 2022. He conducts the final edits and publishes Baymard's articles.

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