Image by jonezes.
We’ve set out to create the most comprehensive list containing all available statistics on shopping cart abandonment rates.
So far we’re up to -10- 14 sources, citing an average e-commerce cart abandonment rate of 65.23%. But we need your help!
If you know of any cart abandonment statistics that are not on the list, then please submit them by sending an email to christian@baymard.com.
The reason we’ve created this list was because we needed these statistics ourselves when writing the introduction chapter to our e-commerce checkout usability report. However, we found that:
- It was difficult to get an easy overview of the statistics available
- There’s rather large fluctuations in the reported cart abandonment rate (lowest at 55%, highest at 83%)
So the idea is to gather as many sources as possible to calculate a single average rate for shopping cart abandonment to e-commerce owners a more reliable and accurate number.
Go see the interactive list that is sortable by year and abandonment rate: baymard.com/lists/cart-abandonment-rate
