![](https://cdn.baymard.com/blog/external-article-state-of-ecommerce-filters-01-intro-22725eef9ed26cfcbda7102a3916744d.jpg)
This is the 4th in a series of 9 articles based on research findings from our e-commerce product list usability study.
In today’s article, we’ll go over 7 guidelines from the E-Commerce Product Lists & Filtering report.
The article is published as a guest post at Smashing Magazine and explore 7 key aspects of the user’s filtering experience in an e-commerce context. The article also includes an analysis of the current state of e-commerce filtering based on the benchmark of the 50 top e-commerce sites: