On this page there’s 6 highlights (view in Baymard Premium) outlining what iHerb are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 317 autocomplete suggestions examples.)

The screenshot was taken on December 5, 2023 and depicts iHerb’s Autocomplete Suggestions. In total, we’ve reviewed 45 of iHerb’s page designs. To see them all, visit the full iHerb UX case study.