On this page there’s 7 highlights (view in Baymard Premium) outlining what Kroger are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 317 autocomplete suggestions examples.)

The screenshot was taken on November 2, 2023 and depicts Kroger’s Autocomplete Suggestions. In total, we’ve reviewed 71 of Kroger’s page designs. To see them all, visit the full Kroger UX case study.