On this page there’s 5 highlights (view in Baymard Premium) outlining what Build.com are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 843 account selection examples.)

The screenshot was taken on November 19, 2023 and depicts Build.com’s Account Selection. In total, we’ve reviewed 75 of Build.com’s page designs. To see them all, visit the full Build.com UX case study.