On this page there’s 2 highlights (view in Baymard Premium) outlining what IKEA are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 428 address book examples.)

The screenshot was taken on June 13, 2024 and depicts IKEA’s Address Book. In total, we’ve reviewed 97 of IKEA’s page designs. To see them all, visit the full IKEA UX case study.