On this page there’s 5 highlights (view in Baymard Premium) outlining what JCPenney are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 788 autocomplete suggestions examples.)

The screenshot was taken on July 17, 2024 and depicts JCPenney’s Autocomplete Suggestions. In total, we’ve reviewed 59 of JCPenney’s page designs. To see them all, visit the full JCPenney UX case study.