On this page there’s 6 highlights (view in Baymard Premium) outlining what Nike are doing right and wrong.
(Tip: use the arrows above or on your keyboard to navigate all 762 autocomplete suggestions examples.)

The screenshot was taken on June 3, 2024 and depicts Nike’s Autocomplete Suggestions. In total, we’ve reviewed 98 of Nike’s page designs. To see them all, visit the full Nike UX case study.